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Control Tower: Custom Routing logo

Control Tower: Custom Routing

Free plan

Rules send wholesale, VIP and campaign visitors to the page made for them, with shareable links and sign-in gates that never hide your store. No code.

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| Store design | Launched Nov 2026
Rules that send each visitor to the right page, in match order.Rule editor: who, where, send to, and the page's message.One shareable link that sends each visitor to their page.Test a visitor: which rule fits, why the others don't.Rules that send each visitor to the right page, in match order.Rule editor: who, where, send to, and the page's message.

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