Sooner or later you bring someone in to help with growth. A marketer, a freelancer, an agency, an intern who is very good at App Store keywords. They need to see how the app is performing — installs, uninstalls, which keywords convert, why people churn.
They do not necessarily need to see what you earn.
Until now there was no comfortable answer to that. Member was the only non-admin permission, and a Member sees everything, MRR included. So you either handed over your revenue figures or you did not give access at all, and instead spent your Monday morning pasting screenshots into Slack.
Marketer is a new permission that solves exactly this.
What a Marketer is
A Marketer is a Member with no access to money. Everything else is identical — same reports, same charts, same date ranges, same filters. The only difference is that revenue figures are not there.
That means they still get:
- Installs, uninstalls and re-installs, including the new/returning split
- Active subscriptions, new subscriptions and total users
- Churn — user churn and subscription churn, both measured in merchants
- App Store analytics — page views, category ranking, top referrers, keyword performance
- Competitor analysis and community keyword tracking
- Customer retention — how many merchants stay, cohort by cohort
- The activity feed, so they can see installs, uninstalls, reviews and cancellations as they happen
- Customers and the funnel, minus the spend columns
That is most of the app. A Marketer can do a full growth review without ever seeing a dollar figure.
What gets hidden
The reports that exist to show money are simply not there — not greyed out, not empty, just absent from the menu and inaccessible if someone types the URL:
MRR, Revenue, ARR, Annual Revenue, LTV, ARPU, Usage Charges, Shopify Fees, Revenue Churn, Plan Upgrades, Plan Downgrades, Shopify Plans, Shopify Countries, Executive Summary and Trials.
A few of those deserve a word of explanation:
- Plan Upgrades and Downgrades are counts, not money — but each one is shown next to its MRR impact, which is the whole point of the report. Hiding the column and keeping the page would have left something fairly pointless behind.
- Shopify Countries is a table of MRR by country. Without the revenue there is not much of a report left.
- Trials is largely a forecast of what trials are worth if they convert, so it goes too. The Legacy trial reports — Active, Converted and Cancelled Trials — stay, because those are merchant counts.
- Revenue Churn % looks like a percentage, but its two tables break the churn down by plan and list the churned subscribers with what they were paying.
Custom Reports is also unavailable to Marketers. Not because reports are inherently financial, but because you can build one over revenue fields — so leaving it open would quietly undo everything else.
Pages that are only partly about money
Some reports are useful with the revenue removed, so rather than hide them we hide the figures:
- Retention keeps the customer retention table — how many merchants stay, month by month — and drops the revenue retention table underneath it.
- The activity feed still lists every event. A cancellation still says a merchant cancelled; it just does not say it was worth $39.
- Customers, the funnel and the keyword performance table lose their spend columns. That includes CSV exports, so a Marketer cannot download what the screen does not show.
- The dashboard rearranges itself. The Revenue row disappears entirely rather than leaving a gap, and a Marketer sees the Customers and Installs sections sitting at the top.
Setting it up
Go to Settings → Team Members, invite someone as usual, and pick Marketer in the permission dropdown. To change an existing person, use the menu next to their name and update their permission — it takes effect immediately, no re-invitation needed.
Nothing about your existing team changes. Owners, Admins, Members and Finance users keep exactly the access they had, and you can move someone to Marketer and back at any time.
One thing it is not
Marketer hides revenue reporting. It is not a wall around every number with a currency symbol on it.
Your own plan prices are still visible under Settings → Plans and Settings → Trial Configuration, because those screens are where trial durations get configured and the price is the context that makes a plan identifiable. Those are your published App Store prices — the same numbers any merchant can read on your listing — rather than anything about what you earn.
If that distinction matters for your situation, it is worth knowing before you hand out the permission.
Marketer is available now under Settings → Team Members. If you have been holding off on giving someone access because of what they would be able to see, this is the permission you were waiting for.