(And How to Do It Without Losing Your Mind)
If you’ve built an app for the Shopify App Store, first of all: congrats! 🎉 You’ve entered the bustling, sometimes chaotic, and often under-optimized world of Shopify app marketing.
Now let’s talk about the thing that way too many devs and marketers overlook: keywords.
Yes, keywords. Those boring little bits of text you probably slapped together during app submission and haven’t looked at since. They matter — a lot.
The App Store Is a Search Engine. Treat It Like One.
Let’s get one thing straight: the Shopify App Store isn’t just a cute directory of tools. It’s a search engine. Shopify merchants go there with a problem and type in a few words hoping to find the fix.
Guess what decides whether you show up?
Keywords.
Not your logo. Not your beautifully written changelog. Just… words. Words in your app title, subtitle, and description.
If you’re not paying attention to which keywords you rank for — and more importantly, which ones your competitors rank for — you’re basically flying blind.
But We’re a Great App! Shouldn’t That Be Enough?
I mean, maybe… if you’re lucky, and you’re okay with growth that looks like a dying houseplant.
The harsh truth is: great apps don’t always win. The apps that get found do.
Tracking keywords helps you:
- Spot trends (are people searching more for “AI product descriptions” or “AI copywriting”?)
- Understand what merchants are actually looking for
- Benchmark your ranking over time (are you climbing, coasting, or crashing?)
- Snoop on competitors (don’t act like you’re not curious)
- Figure out which changes in your listing actually work
It’s the difference between hoping people stumble on your app vs. knowing they’ll find it.
OK But… Tracking Keywords Sounds Like a Lot of Work?
Yeah. It used to be. You’d need spreadsheets, scraping scripts, and a lot of unnecessary crying.
But not anymore. Enter: SaaS Insights.
SaaS Insights tracks your Shopify App Store rankings for the keywords that matter — automatically. Want to know if your update improved your rank for “upsell funnel”? You got it. Want to track what keywords your competitor started ranking for this week? Easy.
It’s like having night-vision goggles in the pitch-black jungle that is the app store.
Final Thoughts: Rank or Rust
If you’re not tracking keywords, you’re leaving installs (and money) on the table. Plain and simple.
This isn’t 2012. You can’t just publish an app and hope for the best. Today, visibility is your moat. So track it, tweak it, and grow the hell out of your app.
And if you don’t want to DIY it, let SaaS Insights do the heavy lifting. Because keyword tracking should feel like a growth hack — not a chore.